A Lust For Life
A Lust for Life is a multi-award-winning movement that uses content, campaigns, and events to facilitate young people to be effective guardians of their own mind - and to be the leaders that drive our society towards a better future.
Our Vision
A world where humanity is the headline act on the main stage
Our Mission
- Empower future generations to be effective guardians of their own minds
- Destroy the stigma that attempted to destroy previous generations and
- Drive a shift in society where we put people first
overview
What we’ve achieved in a few short years;
- 2021 Gone Past Talking
Gone Past Talking is a 26-week educational & mentoring programme empowering young people to be constructive & courageous change catalysts challenging & crafting the world they want to inherit. Currently being piloted in 2021-2022, our vision for Gone Past Talking is that the young people who participate will drive a shift in society towards a better future by creating change in their communities so that people and planet comes first.
- 2021 A Lust for Life Schools Wellbeing Programme
In 2021 The A Lust For Life Schools Programme expands into younger classes and grows its reach to 480 schools reaching a total of 21,500 pupils since launching.
- 2021 ‘Not On My Watch’ launched
‘Not On My Watch’ is a tribe. We launched the NOMW tribe, where parents have access to an exclusive community to share how to support the children in your lives to be emotionally resilient and mentally well.
- 2021 “The Selfie Show” launched in partnership with SouthEast FM Radio
The Selfie Show is a podcast series that takes a look at the meaning of ‘self’ and all the big emotions that come with being a young person in Ireland today.
- 2020 A Lust for Life Schools Wellbeing Programme
In 2020 the pilot launched and reached 300 schools in Ireland reaching 15,500 pupils in its first year running.
- 2020 launch of 6-part “It All Works Out” podcast series
Series was launched with the class of Covid-19 who had an unprecedented and traumatic year.
- 2019 A Lust for Life Schools Wellbeing Programme
The A Lust For Life Schools Programme is a wellbeing and resilience programme rooted in psychology. We developed a Netflix style platform that enables our children to access engaging mental health content in an accessible, fun, and scalable way and designed to build psychological flexibility and resilience. Winner of the 2019 Google Impact Award and additional Judges Choice Award.
- 2018 launch of 7-part ‘Where There’s A Will' podcast series
Bringing together some of the best minds in Ireland’s mental health sector to deconstruct our mental health system, why it is failing us - and what we can do to create sustainable systemic change. c.15,000 subscribers as of September 2019. Winner of Mental Health Media Award 2019.
- 'When Words Fail' campaign launched in 2017
Amplifying creative work from those using alternatives to the written word to express and seek support.
First 'When Words Fail' Exhibition will be taking place later this year
- 2017 #SoundEffect campaign
Amplified soundness in Ireland to make the connection between being sound and mental health a social media reach of over 6m and acknowledged by the President and An Taoiseach.
- ‘The Little Book of Sound’ a pocket guide published in 2017
c.10,000 copies sold nationwide, designed to share ideas on how to use ‘being sound’ to help our minds and our society.
- 'We live protected under each other’s shadow’
Unveiled by renowned artist Joe Caslin in partnership with A Lust for Life, a giant artwork highlighting how words can fall short of expressing deep turmoil & indeed hope.
- A Lust for Life website and social channels reaching 42m people since 2015 to:
Gather and curate content from writers across Ireland who continue to break the silence on mental health.
Provide a platform for a diverse community of mental health professionals sharing tools, online courses and expert advice
- Innovative advocacy campaigns
e.g., #AnyonesBrother (to highlight the Dual Diagnosis issue) & ‘In Our Hour of Need’ (a partnership with Mental Health Reform, Future Voices & Uplift to call for 24/7 community- based mental health services).
- Multiple partnerships with organisations such as Pieta House, Mental Health Reform, First Fortnight, Uplift and others
A Lust for Life is consistently seeking to be the glue that binds other organisations together, to unify rather than compete.
where your money goes
100% of funds are reinvested directly back into A Lust for Life programmes and operations, to enable us to;
- Empower future generations with the resources to navigate the ups and downs of life through our Schools Wellbeing Programme.
- Equip future generations with tools and voice to be effective custodians of a culture and society that prioritises its people through our innovative campaigns such as forthcoming campaigns ‘Not the End of the World’ and ‘Gone Past Talking’.
- Facilitate future generations to lead, connect and learn through content inspired and architected by them through our website and social media channels.
We completely rely on the generosity of the public to fund our work and so far together we have achieved great things! Please do continue to support us so we can provide future generations in Ireland with the resources to recognise and talk about their emotions, and equip them to navigate the ever-changing world around them as they grow.
history
A Lust for Life began as a personal story of a man, Niall ‘Bressie’ Breslin, who struggled with his own mind. He started a blog ‘My 1000 Hours’ about his own story and soon discovered that sharing stories really helped others.
From that, on October 1st 2015, A Lust for Life was born and it started life as a website for people to share personal stories and get expert insight and information from a wide range of mental health professionals.
Since then we have worked to educate, uplift, support and empower by normalising the conversation around mental health and wellbeing using our website and social media content. We bring people together in events across Ireland to nurture strong communities, cultivate compassion and solidarity. We advocate for systemic change - maintaining regular constructive solution-based dialogue with government and policy makers on key issues pertaining to mental health. We also partner with media to influence cultural change – providing a platform for the issues and stories that need to be heard. And more recently we have begun campaigns and programmes to help younger people by equipping and empowering them with the skills and tools to become effective guardians of their own minds.
Unit 28B,
+353 (0) 93 52467
