The Client
Spirit Radio is an independent ‘not for profit’ organisation. Their board of directors are unpaid and represent a broad spectrum of the Christian community.
Spirit Radio launched in 2011 and are now broadcasting on FM in all the main cities and most of the major towns across Ireland.
Spirit Radio has a significant online listenership with people both in Ireland and the UK tuning into their internet stream via mobile phone, computer, tablet and internet radio. They operate as a “not-for-profit” and previously used iDonates older version webform to accept once off and monthly donations.
The Challenge
The non-profit organisation recently implemented a new communication strategy aimed at fostering stronger relationships with its donor base. The key objectives were to improve engagement, increase the number of donations, and establish a reliable feedback loop with donors. Better data around CHY3/4 and prompting engagement was also high on the list of needs. This case study examines the outcomes of the initiative and how iDonates new Vertical Hero Webforms assisted in this initiative.
The Results
Feedback
After implementing the feedback mechanism, 45% of donors chose to leave a note explaining their motivation for donating or providing feedback on the organisation’s work. This was a significant increase from the previous period. The organisation can use this feedback to adjust its messaging and tailor future communications to better align with donor values.
Impact: The feedback mechanism gave donors a voice, fostering a sense of belonging and involvement, which is crucial for retention. The insights collected also help the organisation better understand donor motivations, allowing them to refine their programming to meet expectations.
Future Communications
A staggering 90% of donors opted in to receive further updates and communications from the organisation. This was attributed to the simplified opt-in process and the promise of meaningful, impactful updates.
Impact: With a larger portion of their donor base engaged for future communications, the organisation had a stronger pipeline for future fundraising campaigns. Donors who remain informed are more likely to contribute again, especially when they can see the direct impact of their donations and gives “legitimate interest” for CHY3/4 campaigns and comms.
Donation Volume
Perhaps the most notable outcome was the 19.6% increase in donations through this online portal. The enhanced communication and feedback strategy led to more repeat donations, particularly from donors who had left feedback or opted in for future communications. These donors felt more connected to the organisation and were more willing to increase their contributions.
Impact: The increase in donations demonstrated that by fostering stronger relationships with donors, the organisation is able to not only retain them but also inspire them to give more generously. The ability to personalise communication and maintain regular contact proved essential in driving this increase.
*Source: this data was taken across a 2 month segment in comparison with the same period in the previous year and using the new webforms against an older version
