Building Your Individual Giving Programme with Ease.
Launching and growing your individual giving programme can feel like a daunting task. Managing donor acquisition, segmentation, stewardship, and ongoing campaigns might seem overwhelming at first. However, individual giving is one of the most effective, scalable, and cost-efficient ways to build a loyal donor base. Not every supporter will be up for a 10k run—especially with unpredictable Irish weather!—but many will be ready to contribute if given the right tools and motivation.
Once you’ve segmented your audience, set your ask amounts, and designed your campaigns, how do you ensure your potential donors cross the finish line? How do you convert them, opt them in, and even upsell them? The answer lies in a donation form that not only aligns with your brand and reinforces your storytelling but also makes the final step of their giving journey seamless, intuitive, and impactful.
Our Solution: Seamless, Impactful Donation Forms
Whether you’re reaching out through email, social media, or allowing donors to find you organically, we’ve got the solution for you. iDonate’s customisable webforms are designed to maximise engagement, reduce friction, and increase conversions.
Ready to set up your Individual Giving Form today? Simply log in to your Cause Admin Panel and navigate to Webforms on the sidebar. Alternatively, reach out to an iDonate expert at [email protected]
The Ask: Crafting Compelling Value Propositions
Just like peer-to-peer (P2P) events, individual giving campaigns need a clear, engaging ask. Strong value propositions anchored in your storytelling and highlighting the tangible impact of donations help convert hesitant donors. This is where having a unique value proposition for each donation amount becomes crucial.
With iDonate’s webforms, you can customise prompts for each donation tier, such as: “€20 per month provides shelter for the homeless.” You can even upsell to a CHY3-eligible threshold or emphasise increased service provision for higher donation levels. This approach not only reinforces your cause but also encourages donors to contribute more.
Imagery: The Power of Visual Storytelling
Every hero needs a compelling image to bring their story to life. Visuals that reinforce your cause’s positive impact are essential for driving conversions, especially on the final step of the donation journey. That’s why iDonate’s webforms allow you to integrate rich hero imagery, optimised for mobile and desktop alike.
With an increasing number of donations coming from mobile devices, having your branding and visuals on point is more important than ever. And, with higher-value donations typically made from PCs and laptops, it’s essential to ensure your campaign looks great across all platforms.
User Experience: Simple, Smooth, and Frictionless
Your donation form is a crucial part of your donor’s journey. After building awareness and guiding them through the decision-making process, you can’t afford to lose them due to a frustrating, complex, or buggy final step. That’s why our donation forms are designed with a simple, three-step process: select your amount, enter your details, and donate. No account creation or unnecessary data capture—just a smooth, user-friendly path to completion.
Leveraging Data: Learn, Adapt, and Grow
Data is the key to refining and growing your fundraising efforts. iDonate’s webforms offer fully customisable data capture options, allowing you to gain valuable insights into your donors and their behaviour. With built-in tracking for analytics codes, pixels, and widgets, you can monitor the performance of your campaigns, measure donor engagement across different channels, and fine-tune your strategy for maximum impact.
Fully customisable headers and footers also give you the flexibility to shape the donor experience from start to finish. Whether you’re tracking where donors come from or how each channel is converting, iDonate equips you with the tools to learn and evolve.
If you have any further questions about setting up your Individual Giving campaign, feel free to contact us at [email protected]. We’re here to help you take your fundraising to the next level!
